Creative Advantage - 'Creative Focus™' workshop

The Creative Focus™ workshop helps participants to run their creative businesses even more successfully.

 

The workshop concentrates on developing a business strategy to make the most of your creativity in relation to competitors and markets in a way which is consistent with your overall aims and values.

 

Workshop Objectives

 

By the end of the one-day workshop, participants will have:

 - Defined business success in their own terms in relation to creativity, lifestyle, profit and values.

 - Used techniques to understand their own competitive advantage in relation to other creative businesses.

 - Examined external forces in a systematic way to identify potential opportunities for their enterprise.

 - Developed a unique business formula which brings together specific aspects of their creative potential with suitable customers.

 - Devised action plans to achieve their business objectives.

 

What participants say about the Creative Focus™ workshop

 

"Enlightening, and very productive. As a photographer, focus is everything and the course should allow me to be sharper".

David Thexton. T & J Photographic.

 

"Very clear and methodical approach which requires you to apply it to your business. Lots of specific, practical outcomes to follow up with. Excellent workbook for future reference."

Elaine Wise. Arts and Business North West.

 

Read more comments from Creative Advantage workshop participants.

 

 

The Creative Advantage workshops draw on material from the book

'T-Shirts and Suits: A Guide to the Business of Creativity'.

 

For more information about 'Creative Advantage' workshops and other support for creative businesses in Merseyside and beyond, see Merseyside ACME's website.

 

Creative Focus™ is a trade mark of David Parrish.