Creative Advantage - 'Creative Marketing' workshop

 

The Creative Marketing workshop provides participants with powerful marketing techniques and tools so as to improve the marketing of their creative businesses immediately.

 

Workshop Objectives

 

By the end of the one-day workshop, participants will:

 

 - Understand the main concepts used in strategic marketing and operational marketing.

 - Have used the Precision Marketing model to align the 3Ms of Marketing: Market, Message and Medium.

 - Understand the importance of listening to customers and learn cost-effective ways of doing this.

 - Examine and evaluate different promotional and advertising techniques appropriate to their business.

 

What participants say about Creative Marketing

 

(Creative Marketing has been branded previously and elsewhere as 'The Magic of Marketing' and 'Marketing Edge'.)

 

"Really good, I enjoyed the informal atmosphere and digestible subjects, which were reinforced by small tasks throughout the day. Everything was clearly explained and everyone, despite varying degrees of marketing knowledge, was treated accordingly to learn at their own pace."

Rachael Boden. Splinter.

 

"Great analogies. Dave Parrish has a real knack for making complicated marketing strategy very easy to grasp and remember."

Louise Hunt. Desirable Fish Marketing

 

Read more comments from Creative Advantage workshop participants.

 

 

The Creative Advantage workshops draw on material from the book

'T-Shirts and Suits: A Guide to the Business of Creativity'.

 

For more information about 'Creative Advantage' workshops and other support for creative businesses in Merseyside and beyond, see Merseyside ACME's website.