Creative Times
T-Shirts and Suits is working in partnership with Creative Times to provide some additional food for thought for creative entrepreneurs.
Creative Times is the UK's only trade journal for the creative industries. It is published by CIDS (the Creative Industries Development Service) for creative businesses in Greater Manchester and features a mix of in-depth news, views, interviews, and advice from experts.
1. Creative Times. October 2005.
"Why you should Help Your Competitors..."
Sometimes your creative competitors can be ideal collaborators.
By imaginatively combining co-operation and competition we can create 'Co-opetition'.
2. Creative Times. January 2006.
Leadership and Management
Further information on leadership and management to supplement the excerpt from "T-Shirts and Suits: A Guide to the Business of Creativity" in the January 2006 edition of Creative Times.
3. Creative Times. May 2006.
"Say No - and achieve success"
Being prepared to 'Say No' is one of the keys to success for creative entrepreneurs. Business strategy is also about deciding what not to do, according to
"T-Shirts and Suits: A Guide to the Business of Creativity".
4. Creative Times. August 2006.
"Creating 'Interprises' - collaborations between enterprises"
Successful collaborations between creative enterprises –‘Interprises’ – are formed when there
is an alignment of several factors between the businesses involved in the Interprise.
5. Creative Times. October 2006.
"Your Creativity - A Hobby, a Job, or a Business?"
It's natural for creative people to want to make a career out of their creativity. But it doesn't necessarily follow that creativity automatically qualifies a person for a job - or guarantees they can build a successful business from their creativity.
6. Creative Times. January 2007.
"Identify the Important Few from the Trivial Many. The '95:5 Rule'. "
The Pareto Principle, also known as the "80:20 Rule", states that 80% of results flow from 20% of causes. In practice it's more like the "95:5" rule. For example, 95% of business may come from just 5% of customers.
7. Creative Times. May 2007.
"Don't Advertise! Let your customers do the plogging"
Advertising is so last century!
Advertising doesn't work any more.
Instead, customers talk - like never before
