PRIMEFACT Checklist

The PRIMEFACT Checklist provides a useful structure for a comprehensive analysis of internal strengths and weaknesses of a creative business or cultural enterprise.

 
People. What are the strengths and weaknesses of our people? Employees, directors, members, associates, advisers and other stakeholders.

Reputation (or Brand). What is our reputation with our target customers? What are the strengths - or weaknesses - of our brand or brands?

Intellectual Property. What intellectual property do we have? How is it protected? How easily can it be turned into income streams?

Market Information. What information do we have about market segments and market trends? What do we know about individual clients and their specific needs?

Ethos (or Values or Culture). What is our ethos, our values and our organisational culture? Do all stakeholders subscribe to this same ethos?

Finances, ie money. What is the current state of profitability, cashflow and assets? How much money do we have to invest or can we borrow?

Agility (or nimbleness or change-ability). Are we agile enough to seize new opportunities. Are people prepared to change and ready for change? Or are we unable to change?

Collaborators (Alliances, Partnerships and Networks). What are the strengths and weaknesses of our associations with other businesses and organisations (including government)?

Talents (competencies and skills). What are our core competencies. What skills do we have available and what gaps are there? Are we able to learn new skills?