UNESCO Project: Sharing Best Practice in the Creative Industries
T-Shirts and Suits is working in partnership with UNESCO's Global Alliance and Creative Cities Network on a project to research and share best practice in the creative industries.
The project will find examples of best practice in creative enterprises that can be adapted appropriately to different countries, cultures and creative industries subsectors. This best practice will then be shared internationally across national and cultural boundaries through UNESCO's global networks and parterships.
The results of the research will be presented to a United Nations conference in March 2007. UNESCO will also publish a guide to best practice in the creative industries based on the findings of this project.
The project is actively seeking examples of creative businesses world-wide that are willing to share their successful business practices with cultural enterprises internationally.
David Parrish, who is leading the project, would especially like to hear about successful examples in the following areas:
- Advertising. Examples of the promotion of creative goods and services through appropriate and cost-effective advertising campaigns.
- Intellectual Property. Examples of the commercial exploitation of intellectual property to gain competitive advantage and create sustainable income streams.
- International Trade and Exports. Examples of successful exportation of goods and services which have dealt effectively with matters of international marketing, transportation and bureaucracy.
- Raising Finance. Examples of enterprises which have been successful in raising finance by demonstrating a return on investment to lenders, sponsors or investors.
- Economic Sustainability. Examples of organisations which have transformed themselves from being dependent on grant aid to becoming economically self-sustaining as businesses.
- Customer focus. Examples of enterprises establishing an ongoing dialogue with customers by formal or informal means.
- Organisational structures. Examples of the use of companies, informal networks and co-operatives which provide the most effective mechanisms to involve stakeholders, minimise financial risk and achieve business goals.
The United Nations Educational, Scientific and Cultural Organisation works through its Global Alliance for Cultural Diversity and Creative Cities Network to strengthen cultural industries internationally by encouraging knowledge-sharing, capacity building, good practice and mentoring between its members. The Global Alliance promotes cultural diversity by strengthening the capacity of cultural industries to produce and distribute goods and services and help them gain access to national and international markets.
Link to UNESCO Global Alliance for Cultural Diversity.
Link to Project Outline: Sharing Best Practice in the Creative Industries
